Tuesday, July 10, 2007

RP BPO firms getting ready for next 3 years

MANILA, Philippines -- Philippine business process outsourcing (BPO) companies are setting new goals and improving existing ones that aim to keep the industry going for the next two years.

The multi-faceted plan is being developed by the Business Process Association of the Philippines (BPAP) and taps into three specific components, namely talent development, search for physical locations and creating a stable business environment.

A glimpse of the BPAP Roadmap 2010 was presented by it CEO Oscar Sanez during the opening ceremonies of the ongoing Call Center Conference Exposition 2007 at the Crowne Plaza Hotel in Mandaluyong City.

As it is still under the second phase of development, Sanez said the BPAP Roadmap 2010 is set to be official released by the fourth quarter of 2007.

Sanez said the strategy involves not just the BPAP members but also the local communities, education institutions and local government units to ensure its success.

Under the talent development component, Sanez noted that a major problem was mismatch between the location of the potential hires and the center, followed by the problem of top talents such as engineering, accounting and nursing graduates moving to other countries.

The talent component strategy should focus on increasing financial aid to students, improve work and study flexibility, launch continuous training campaigns that are relevant to industry requirements, and developing competency tests for students and trainers in schools.

A radical approach to the problem of hiring shortage involves opening up recruitment to non-traditional talents, such as high school graduates, college dropouts and housewives, thus the need for strict competency tests.

For the location component, BPAP will be developing a set of products that identify and evaluate areas considered as "next wave" cities where startups and expanding BPOs can build new locations.

The reporting of "next wave" cities will contain the number of companies already operating in specific cities, telecommunications readiness, physical landscape, available expertise and possible challenges.

Lastly, for the business environment component, BPAP intends to beef up perception regarding the Philippines as location for operators. In so doing, the group intends to conduct risk perception survey of locators, build success case studies and launch industry-wide campaigns to address intellectual property, Internet security, among

Government involvement falls under the business environment component wherein local government units can have buy-in of locators, utilization of Bureau of Investments' "One Stop Action Centers," and lobbying to retain or protect current incentive programs.
By Alexander Villafania - INQUIRER.net

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