Monday, July 11, 2005

Chikka bares new multimedia mobile mail messenger service

Chikka, a leading provider of enhance mobile messaging services has unveiled another pioneering technology in mobile messaging called multi-media mobile mail messenger (m5).

As a messaging application, m5 allows users to send and receive pictures on any mobile phone with multi-media messaging (MMS) capability.

m5 is not a phone model dependent and does not require special connections with a user’s mobile phone provider.

Mikey Garrovillo, director and product development manager at Chikka said that users can send an MMS from a PC to a phone. The recipient is charged R2.50 per MMS and R5.00 for a jpeg foto.

A user should first create an account by sending the keyword, AM and send to 382 of AddictmailSMART. The account will be active in less than five minutes.

You can also send a message from your mobile phone to the PC by composing a message and send to 382. A confirmation will be received on your mobile phone that a message was sent.

The message is sent in real time and received as an email in a few seconds.

From your PC, you can send a message to a mobile phone through m5.

A user can send a message from a PC to a mobile phone by creating a unique email address ­ The user is allocated 50 MB of email space. This service has a spam control. A subscriber is asked first if he or she wishes to retrieve a message from the sender.

A subscriber may also opt to block someone from sending him emails through a "block" feature. While the messages have been deleted, they may still be viewed from the web.

The m5 service is targeted for people in the move particularly those have no access to email, said Garrovillo. Chikka’s partnership with Smart Communications on this service is not exclusive. It could tie up with other operators for the service in the future.

The strategy of Chikka is to provide a platform or technology such as m5, while the operator owns the brand. Last year, Chikka posted a significant growth in its business.

Chikka is a carrier-centric company and is working with telco partners worlwide by using SMS in bringing communities together and by addressing issues such as spamming, network congestion and privacy.

Since its launch of Chikka Messenger in 2001, the company has created various enhanced mobile messaging services to markets around the world.

Its services range from mobile auctions, matchmaking, personals and anonymous chat, interactive TV, mobile alerts, airtime transfer, mobile payments, content, corporate solutins such as mobile messaging system, newsletters and hotlines, and mobile media ads and promos.

Chikka has expanded its presence worldwide such as Singapore, Indonesia, Japan, Hong Kong, Thailand, Malaysia, China, and the United States


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